CHOOSE JOY ON PURPOSE



“Joy is a choice—and so is love.
My journey is living proof that when we choose both, God meets us with miracles.”



Hi, I’m Deborah Yvonne Ivory—also known as “Joy Coach Deb” an inspirational speaker, licensed master hairstylist, and the author of Choose Joy On Purpose!, a book born from love, faith, and a life led by God’s provision.


This site is your front-row seat into my journey of choosing joy, choosing love, and choosing to keep going even through unimaginable grief—after losing my husband, soulmate, and life-coach, Bobby R. Ivory Jr. Our love story and God’s faithful provision through our life together inspired not only my first book—but also my second, Choose Love On Purpose!, ​ a memoir in progress.



about the book





More than a book—it’s a LIFESTYLE



Originally published in 2011 with the help of my late husband Bobby, this book was created to uplift, inspire, and challenge you to embrace the joy of the Lord—on purpose, every day.





It includes real stories, powerful testimonies, and timeless lessons on how faith can carry us through life’s most unexpected challenges.


Be the first to know when Choose Joy on Purpose! is re-released... and get special bonuses!


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Watch the trailer to hear real testimonies from lives touched by the power of joy.



The wilderness and the wasteland shall be glad for them, and the desert shall rejoice and blossom as the rose; It shall blossom abundantly and rejoice, even with joy and singing.



Isaiah 35:1-2



Welcome to Joy Academy by Deborah Ivory, the premier coaching program for women seeking guidance and support as they navigate life's challenges.







Mission Statement



At Joy Academy Coaching (J.A.C.), we are passionately committed to making a significant difference by influencing and empowering others to reclaim their joy, navigate personal dilemmas with godly wisdom, and thrive in a community that fosters understanding and unwavering support.



Vision Statement



At Joy Academy Coaching (J.A.C.), our vision is to create a transformative space where every woman discovers the strength within to overcome challenges, embraces joy as a guiding force, and radiates a positive influence that echoes through her life and the lives of women, fostering a world where joy is abundant and contagious.


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meet deborah



Author | Speaker | Joy Coach





I’ve spent my life pouring love into others—behind the chair, behind the mic, and now behind the pages of my books.


From owning my own salon, to mentoring young stylists, to now coaching women to rediscover purpose and passion—my mission is clear: To help you Choose Joy and Choose Love—On Purpose.


Let’s walk this journey together.



Deborah Ivory


629.245.9631
Contact me



Choose Joy on Purpose!